Selling a property is one of the most important financial decisions a homeowner can make. In a dynamic market like the Costa Blanca—where national and international buyers compete for well-presented, well-located homes—a solid strategy can mean the difference between selling in weeks or in months, and between achieving an average price or the highest possible one.

In recent years, the province of Alicante has experienced sustained growth in property values. Recent data shows annual increases of 12% to 16% in municipalities such as Benidorm, Finestrat, Albir, La Nucía, Torrevieja and Alicante city. These rises are driven by strong foreign demand, limited new construction, and the growing interest in living or working remotely in the area. This context makes the current moment an excellent opportunity to sell—if your home stands out from the competition.

Preparing the property plays a crucial role. Buyers make decisions within seconds, often even before physically visiting the home. Presentation, lighting, colours and overall atmosphere strongly influence perceived value.

Some quick improvements that boost your home’s appeal include:

• Painting in neutral tones to create brightness and a sense of space

• Reducing personal items and simplifying rooms

• Repairing visible issues such as taps, seals, handles or small defects

• Improving lighting with warm, consistent bulbs

• Adding home-staging elements: plants, fresh textiles, minimal decoration

Once the home is ready, visual content becomes essential. Professional photography, dynamic video, floor plans and a 360° virtual tour significantly increase visibility on property portals and help international buyers get a realistic idea of the property from abroad.

There are also cost-effective upgrades with high returns. Updating kitchens or bathrooms with small changes, renewing appliances, improving energy efficiency through better windows or air-conditioning, and refreshing terraces and gardens can produce a strong impact on perceived value. In the Costa Blanca, outdoor spaces are especially important to buyers.

One of the most delicate stages is setting the right asking price. Overpricing can cause the property to lose visibility, remain stagnant on portals and eventually sell for less. Underpricing means losing money unnecessarily. A professional valuation based on actual recent sale prices (not just advertised prices) helps identify the optimal point that attracts buyers and ensures strong negotiation.

Marketing strategy is another pillar that makes a difference. Today, more than 90% of buyers begin their search online, so digital visibility is key. Publishing on major national and international portals, supporting the listing with well-targeted social media campaigns, using multiple languages, and leveraging databases of active buyers are essential elements for standing out in a competitive market like the Costa Blanca.

A professional real estate agent offers key advantages that directly impact the final outcome, including:

• Accurate valuation based on real market data

• High-quality photography and audiovisual content

• National and international marketing in multiple languages

• Filtering of reliable buyers

• Expert negotiation to secure the best price

• Complete management of paperwork, contracts and notary procedures

• Legal and tax guidance throughout the process

Many homeowners not only want to sell—they also want to buy another property. In these cases, proper planning prevents financial stress or timing problems. Buying before selling can be very convenient, especially with a bridge mortgage, a banking product designed to finance a new home while selling the current one. Other alternatives include personal loans, credit lines or flexible agreements with the seller of the new property, such as extended reservations or deferred payments. Those who prefer to sell first reduce risks but must coordinate timing carefully to avoid double moves or temporary housing issues.

Ultimately, a successful sale is not a matter of luck but the result of preparation, strategy, marketing and good management at every stage. In a highly demanded area like the Costa Blanca, expert advice not only simplifies the process but also significantly increases both the final price and the speed of the sale.

If you’d like, at Costa Prime I can prepare a full free valuation, a recommended improvement plan, a market study and an international marketing strategy for your property. I only need the address or some basic details to get started.